Your videos are better than your thumbnails.
We design the packaging that gets sport YouTube channels clicked, then the brand that makes them worth returning to.
Your videos are better than your thumbnails.
We design the packaging that gets sport YouTube channels clicked, then the brand that makes them worth returning to.
TRUSTED BY CREATORS, ATHLETES, AND THE BRANDS BEHIND THEM.
A few of the names we've worked with.
TRUSTED BY CREATORS, ATHLETES, AND THE BRANDS BEHIND THEM.
A few of the names we've worked with.
Pick your lane
Some people need the packaging made properly. Some need someone to tell them what's actually wrong. Some want the whole thing run for them. Some just need a brand that doesn't look like the channel above them in the sidebar. Start where you are.
Packaging Support
Thumbnails, Sport Posters and channel design on a monthly subscription. You send the footage and the plan. We handle everything the viewer sees before they press play.
Thumbnail Design And Packaging
Advertisements for social media
Titles written alongside the thumbnail, as one promise
Channel art, end cards, supporting graphics
Monthly performance review
CONSULTING
You've got people who can execute. What's missing is someone who can tell you what's actually wrong. We diagnose the channel, set the packaging direction, and your team runs it.
Full channel diagnosis and audit
Packaging direction and visual system
Title and concept frameworks your team can run without me
Monthly review calls
FULL CHANNEL OWNERSHIP
Two filming days a month. That's your entire involvement. We find the idea, write it, cut it, package it and hand it back ready to upload. Not a thumbnail subscription. Your whole channel treated like a design problem, which is the bit nearly everyone skips.
Video ideas · I find them so you don't have to
Concepts · The angle nobody's made yet
Scriptwriting · You bring the knowledge, I shape it
Editing · Your footage cut and packaged to land
Thumbnail + title · Built together as one promise
Lead-gen · Views turned into actual enquiries
SPORT BRANDING & Bespoke Projects
Full brand identity, built from a brief, not a mood board. Every decision traces back to something you told me on a discovery call. Built to work on a thumbnail, on a shirt, and on a course, because in sport it has to do all three. Campaign posters, announcements, event promo also available separately.
Brand strategy, positioning and personality
Logo system, monograms and marks
Typography and colour
Apparel, merch and kit direction
Social templates and visual frameworks
Website creative direction
Pick your lane
Some people need the packaging made properly. Some need someone to tell them what's actually wrong. Some want the whole thing run for them. Some just need a brand that doesn't look like the channel above them in the sidebar. Start where you are.
Packaging Support
Thumbnails, Sport Posters and channel design on a monthly subscription. You send the footage and the plan. We handle everything the viewer sees before they press play.
Thumbnail Design And Packaging
Advertisements for social media
Titles written alongside the thumbnail, as one promise
Channel art, end cards, supporting graphics
Monthly performance review
CONSULTING
You've got people who can execute. What's missing is someone who can tell you what's actually wrong. We diagnose the channel, set the packaging direction, and your team runs it.
Full channel diagnosis and audit
Packaging direction and visual system
Title and concept frameworks your team can run without me
Monthly review calls
FULL CHANNEL OWNERSHIP
Two filming days a month. That's your entire involvement. We find the idea, write it, cut it, package it and hand it back ready to upload. Not a thumbnail subscription. Your whole channel treated like a design problem, which is the bit nearly everyone skips.
Video ideas · I find them so you don't have to
Concepts · The angle nobody's made yet
Scriptwriting · You bring the knowledge, I shape it
Editing · Your footage cut and packaged to land
Thumbnail + title · Built together as one promise
Lead-gen · Views turned into actual enquiries
SPORT BRANDING & Bespoke Projects
Full brand identity, built from a brief, not a mood board. Every decision traces back to something you told me on a discovery call. Built to work on a thumbnail, on a shirt, and on a course, because in sport it has to do all three. Campaign posters, announcements, event promo also available separately.
Brand strategy, positioning and personality
Logo system, monograms and marks
Typography and colour
Apparel, merch and kit direction
Social templates and visual frameworks
Website creative direction
The work.
Work that's reached over 200 million people across YouTube and social.
→ Full brand identity built from scratch, logo, type, colour, the lot
→ 1M+ views across the first five videos → 17,000+ subscribers from zero
→ 15% CTR against a 4-6% norm
BREAKING GOLF
Brand new channel to 18,000 subscribers in five videos
Case study #1
The work.
Work that's reached over 200 million people across YouTube and social.
BREAKING GOLF
Brand new channel to 18,000 subscribers in five videos
Case study #1
→ Full brand identity built from scratch, logo, type, colour, the lot
→ 1M+ views across the first five videos → 17,000+ subscribers from zero
→ 15% CTR against a 4-6% norm
FORE BROS
5% CTR to 10%. 120,000 subscribers to 300,000 in 18 months.
Case study #2
→ CTR from 5% to 9-10%, sustained
→ 180k views became the floor, not the spike
→ 120k to 300k subscribers in 18 months
→ Two years and still running
TOM ASPINALL
4M+ views across 10 uploads. 950,000 on the first video. Design Coverage everywhere.
Case study #3
→ 950,000 views on video one
→ 4M+ views across ten uploads
→FULL Design coverage over all social media
→ 950,000 views on video one
→ 4M+ views across ten uploads
→FULL Design coverage over all social media
Testimonials
What our clients have to say
Tom is fantastic to work with, instantly understands the vision and brings it to life effectively.
Luke Hewitt
Big Wedge Media Manager
A pleasure to work with Mcfolio over the last two years!
Patrick Moloney
1/4 Of The Fore Bros
Having worked with Tom for over a year now i have seen my thumbnails go from strength to strength.
Matt Fryer
Content Creator
Working with Tom on Breaking Golf is great. Not just on the branding but also the YouTube Design front!
Josh Gudgeon
Founder of Breaking Golf
Tom absolutely cooked with our new branding. Not only the design but he came up with a brand from thin air.
Ashley Mullin
Founder of GsGc
Mcfolio went above and beyond. They came out with such a great final brand.
Oli Johnson
Content Creator, Talkin Ruggers
Testimonials
What our clients have to say
Tom is fantastic to work with, instantly understands the vision and brings it to life effectively.
Luke Hewitt
Big Wedge Media Manager
A pleasure to work with Mcfolio over the last two years!
Patrick Moloney
1/4 Of The Fore Bros
Having worked with Tom for over a year now i have seen my thumbnails go from strength to strength.
Matt Fryer
Content Creator
Working with Tom on Breaking Golf is great. Not just on the branding but also the YouTube Design front!
Josh Gudgeon
Founder of Breaking Golf
Tom absolutely cooked with our new branding. Not only the design but he came up with a brand from thin air.
Ashley Mullin
Founder of GsGc
Mcfolio went above and beyond. They came out with such a great final brand.
Oli Johnson
Content Creator, Talkin Ruggers
FAQs
Everything you need to know.
Who do you typically work with?
I work with sports brands, athletes, managment agencies, and content creators who want to look professional and perform better online. If you’re serious about growth, sponsorships, or standing out in a crowded space, you’re the right fit. If you just want “something quick and cheap,” we probably won’t get on.
What design services do you offer?
How fast is the turnaround?
How does the subscription work?
What counts as a “request”?
How do video launches work?
Is strategy included?
Is there room for custom "bespoke" projects like clothing drops?
Check out more details
Book in a 20 min free discovery call to find out more.
FAQs
Everything you need to know.
Who do you typically work with?
I work with sports brands, athletes, managment agencies, and content creators who want to look professional and perform better online. If you’re serious about growth, sponsorships, or standing out in a crowded space, you’re the right fit. If you just want “something quick and cheap,” we probably won’t get on.
What design services do you offer?
How fast is the turnaround?
How does the subscription work?
What counts as a “request”?
How do video launches work?
Is strategy included?
Is there room for custom "bespoke" projects like clothing drops?
Check out more details
Book in a 20 min free discovery call to find out more.
book your free discovery call
Tell us what you're trying to build. We'll show you how we'd do it.
book your free discovery call
Tell us what you're trying to build. We'll show you how we'd do it.