We don't ignore design
We help SPORT CREATORS AND BRANDS WIN ATTENTION WITH STRATEGY-LED DESIGN
Design strategy you'll feel proud of in 14 days - or we'll fix it until you do.
We don't ignore design
We help SPORT CREATORS AND BRANDS WIN ATTENTION WITH STRATEGY-LED DESIGN
Design strategy you'll feel proud of in 14 days - or we'll fix it until you do.
TRUSTED BY CREATORS, ATHLETES, AND THE BRANDS BEHIND THEM.
A few of the names we've worked with.
TRUSTED BY CREATORS, ATHLETES, AND THE BRANDS BEHIND THEM.
A few of the names we've worked with.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
WHY MCFOLIO?
Everyone's launching new YouTube channels. The platform is growing everyday and we belive it's becoming the new mainstream. So the market is louder, faster, and more saturated than ever. We build and improve the channels that viewers keep coming back to through YouTube Visual Strategy & Branding.
You stop the scroll
Every thumbnail, every poster, every piece of brand collateral is engineered to break the pattern. Attention isn't decoration, it's the asset.
you convert the right audience
We don't just chase views. We design for the audience you actually want, buyers, subscribers, members, fans who stay.
you look like the only option
Premium isn't just polish. It's the gap between you and everyone else trying to do what you do. We build the gap into the visuals.
WHY MCFOLIO?
Everyone's launching new YouTube channels. The platform is growing everyday and we belive it's becoming the new mainstream. So the market is louder, faster, and more saturated than ever. We build and improve the channels that viewers keep coming back to through YouTube Visual Strategy & Branding.
You stop the scroll
Every thumbnail, every poster, every piece of brand collateral is engineered to break the pattern. Attention isn't decoration, it's the asset.
you convert the right audience
We don't just chase views. We design for the audience you actually want, buyers, subscribers, members, fans who stay.
you look like the only option
Premium isn't just polish. It's the gap between you and everyone else trying to do what you do. We build the gap into the visuals.
We don't ignore design
We help SPORT CREATORS AND BRANDS WIN ATTENTION WITH STRATEGY-LED DESIGN
Design strategy you'll feel proud of in 14 days - or we'll fix it until you do.
We don't ignore design
We help SPORT CREATORS AND BRANDS WIN ATTENTION WITH STRATEGY-LED DESIGN
Design strategy you'll feel proud of in 14 days - or we'll fix it until you do.
TRUSTED BY CREATORS, ATHLETES, AND THE BRANDS BEHIND THEM.
A few of the names we've worked with.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
WHY MCFOLIO?
Everyone's launching new YouTube channels. The platform is growing everyday and we belive it's becoming the new mainstream. So the market is louder, faster, and more saturated than ever. We build and improve the channels that viewers keep coming back to through YouTube Visual Strategy & Branding.
You stop the scroll
Every thumbnail, every poster, every piece of brand collateral is engineered to break the pattern. Attention isn't decoration, it's the asset.
you convert the right audience
We don't just chase views. We design for the audience you actually want, buyers, subscribers, members, fans who stay.
you look like the only option
Premium isn't just polish. It's the gap between you and everyone else trying to do what you do. We build the gap into the visuals.
OUR PROCESS
Stage One
STRATEGY
We start with the data. CTR, audience behaviour, channel patterns, what's working and what isn't. Every visual decision is rooted in evidence.
Stage Two
DESIGN
We turn the strategy into visuals that steal attention. Bold, scroll-stopping, built to be remembered, across logo, type, colour, layout, and voice.
Stage Three (Optional)
AUDIT
We track, learn, refine. Every month we feed the data back into the work so the system gets sharper over time. Most agencies stop at delivery. We start there.
OUR PROCESS
Stage One
STRATEGY
We start with the data. CTR, audience behaviour, channel patterns, what's working and what isn't. Every visual decision is rooted in evidence.
Stage Two
DESIGN
We turn the strategy into visuals that steal attention. Bold, scroll-stopping, built to be remembered, across logo, type, colour, layout, and voice.
Stage Three (Optional)
AUDIT
We track, learn, refine. Every month we feed the data back into the work so the system gets sharper over time. Most agencies stop at delivery. We start there.
take a look at our latest project
We took Breaking Golf from a fresh new channel to 400k+ Views & 12,000 subscribers from just 2 videos alone. Strategy-led visuals, monthly performance tracking, and a system built around their channel specifically.
Testimonials
What our clients have to say
Tom is fantastic to work with, instantly understands the vision and brings it to life effectively.
Luke Hewitt
Big Wedge Media Manager
A pleasure to work with Mcfolio over the last two years!
Patrick Moloney
1/4 Of The Fore Bros
Having worked with Tom for over a year now i have seen my thumbnails go from strength to strength.
Matt Fryer
Content Creator
Working with Tom on Breaking Golf is great. Not just on the branding but also the YouTube Design front!
Josh Dugeon
Founder of Breaking Golf
Tom absolutely cooked with our new branding. Not only the design but he came up with a brand from thin air.
Ashley Mullin
Founder of GsGc
Mcfolio went above and beyond. They came out with such a great final brand.
Oli Johnson
Content Creator, Talkin Ruggers
Testimonials
What our clients have to say
Tom is fantastic to work with, instantly understands the vision and brings it to life effectively.
Luke Hewitt
Big Wedge Media Manager
A pleasure to work with Mcfolio over the last two years!
Patrick Moloney
1/4 Of The Fore Bros
Having worked with Tom for over a year now i have seen my thumbnails go from strength to strength.
Matt Fryer
Content Creator
Working with Tom on Breaking Golf is great. Not just on the branding but also the YouTube Design front!
Josh Dugeon
Founder of Breaking Golf
Tom absolutely cooked with our new branding. Not only the design but he came up with a brand from thin air.
Ashley Mullin
Founder of GsGc
Mcfolio went above and beyond. They came out with such a great final brand.
Oli Johnson
Content Creator, Talkin Ruggers
About Me
TOM McCARTHY
I'm tired of seeing sloppy visuals across the sport industry. Every channel and brand running the same tired formulas. Nothing built to actually win attention. I started Mcfolio to fix that. Strategy-backed sport branding that does the heavy lifting, so the people behind the channels can stop worrying about how it looks and focus on doing what they're best at. From graduating with a Master's in Industrial Design to working with channels like Big Wedge and Tom Aspinall, the mission has stayed the same, help people turn what they're passionate about into something they can actually live off.
About Me
TOM McCARTHY
I'm tired of seeing sloppy visuals across the sport industry. Every channel and brand running the same tired formulas. Nothing built to actually win attention. I started Mcfolio to fix that. Strategy-backed sport branding that does the heavy lifting, so the people behind the channels can stop worrying about how it looks and focus on doing what they're best at. From graduating with a Master's in Industrial Design to working with channels like Big Wedge and Tom Aspinall, the mission has stayed the same, help people turn what they're passionate about into something they can actually live off.
book your free discovery call
Tell us what you're trying to build. We'll show you how we'd do it.
book your free discovery call
Tell us what you're trying to build. We'll show you how we'd do it.
FAQs
Everything you need to know.
Who do you typically work with?
I work with sports brands, athletes, managment agencies, and content creators who want to look professional and perform better online. If you’re serious about growth, sponsorships, or standing out in a crowded space, you’re the right fit. If you just want “something quick and cheap,” we probably won’t get on.
What design services do you offer?
How fast is the turnaround?
How does the subscription work?
What counts as a “request”?
How do video launches work?
Is strategy included?
Is there room for custom "bespoke" projects like clothing drops?
Check out more details
Head over to our main site for more details & client work.
FAQs
Everything you need to know.
Who do you typically work with?
I work with sports brands, athletes, managment agencies, and content creators who want to look professional and perform better online. If you’re serious about growth, sponsorships, or standing out in a crowded space, you’re the right fit. If you just want “something quick and cheap,” we probably won’t get on.
What design services do you offer?
How fast is the turnaround?
How does the subscription work?
What counts as a “request”?
How do video launches work?
Is strategy included?
Is there room for custom "bespoke" projects like clothing drops?
Check out more details
Head over to our main site for more details & client work.
We don't ignore design
We help SPORT CREATORS AND BRANDS WIN ATTENTION WITH STRATEGY-LED DESIGN
Design strategy you'll feel proud of in 14 days - or we'll fix it until you do.
We don't ignore design
We help SPORT CREATORS AND BRANDS WIN ATTENTION WITH STRATEGY-LED DESIGN
Design strategy you'll feel proud of in 14 days - or we'll fix it until you do.
TRUSTED BY CREATORS, ATHLETES, AND THE BRANDS BEHIND THEM.
A few of the names we've worked with.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
Your content deserves better than this.
You've got under a second to make someone click. Most designers waste it.
your CTR IS STUCK
Your content is strong but the numbers don't reflect it. Thumbnails that look fine aren't the same as thumbnails that convert.
YOUR BRAND LOOKS LIKE EVERYONE ELSE's
If your identity could belong to your competitor, it's already lost the room.
You Look DIY
You've outgrown your branding. Customers, sponsors, and serious buyers can tell.
WHY MCFOLIO?
Everyone's launching new YouTube channels. The platform is growing everyday and we belive it's becoming the new mainstream. So the market is louder, faster, and more saturated than ever. We build and improve the channels that viewers keep coming back to through YouTube Visual Strategy & Branding.
You stop the scroll
Every thumbnail, every poster, every piece of brand collateral is engineered to break the pattern. Attention isn't decoration, it's the asset.
you convert the right audience
We don't just chase views. We design for the audience you actually want, buyers, subscribers, members, fans who stay.
you look like the only option
Premium isn't just polish. It's the gap between you and everyone else trying to do what you do. We build the gap into the visuals.
OUR PROCESS
Stage One
STRATEGY
We start with the data. CTR, audience behaviour, channel patterns, what's working and what isn't. Every visual decision is rooted in evidence.
Stage Two
DESIGN
We turn the strategy into visuals that steal attention. Bold, scroll-stopping, built to be remembered, across logo, type, colour, layout, and voice.
Stage Three (Optional)
AUDIT
We track, learn, refine. Every month we feed the data back into the work so the system gets sharper over time. Most agencies stop at delivery. We start there.
take a look at our latest project
We took Breaking Golf from a fresh new channel to 400k+ Views & 12,000 subscribers from just 2 videos alone. Strategy-led visuals, monthly performance tracking, and a system built around their channel specifically.
Testimonials
What our clients have to say
Tom is fantastic to work with, instantly understands the vision and brings it to life effectively.
Luke Hewitt
Big Wedge Media Manager
A pleasure to work with Mcfolio over the last two years!
Patrick Moloney
1/4 Of The Fore Bros
Having worked with Tom for over a year now i have seen my thumbnails go from strength to strength.
Matt Fryer
Content Creator
Working with Tom on Breaking Golf is great. Not just on the branding but also the YouTube Design front!
Josh Dugeon
Founder of Breaking Golf
Tom absolutely cooked with our new branding. Not only the design but he came up with a brand from thin air.
Ashley Mullin
Founder of GsGc
Mcfolio went above and beyond. They came out with such a great final brand.
Oli Johnson
Content Creator, Talkin Ruggers
About Me
TOM McCARTHY
I'm tired of seeing sloppy visuals across the sport industry. Every channel and brand running the same tired formulas. Nothing built to actually win attention. I started Mcfolio to fix that. Strategy-backed sport branding that does the heavy lifting, so the people behind the channels can stop worrying about how it looks and focus on doing what they're best at. From graduating with a Master's in Industrial Design to working with channels like Big Wedge and Tom Aspinall, the mission has stayed the same, help people turn what they're passionate about into something they can actually live off.
book your free discovery call
Tell us what you're trying to build. We'll show you how we'd do it.
FAQs
Everything you need to know.
Who do you typically work with?
I work with sports brands, athletes, managment agencies, and content creators who want to look professional and perform better online. If you’re serious about growth, sponsorships, or standing out in a crowded space, you’re the right fit. If you just want “something quick and cheap,” we probably won’t get on.
What design services do you offer?
How fast is the turnaround?
How does the subscription work?
What counts as a “request”?
How do video launches work?
Is strategy included?
Is there room for custom "bespoke" projects like clothing drops?
Check out more details
Head over to our main site for more details & client work.